Timba Vision

A client incubated a product it intends to introduce to all of its current partners and users. The sister brand needs to have a familiarity with its umbrella branding, while also attracting non-tech users.

While brainstorming the Timba Vision brand, I created a logo that will be easy for future brand architecture to build off of. The logo option provides a literal visualization of Timba Vision by showing the letters “T” and “V” built into the design. In the main shape the letter “T” dominates the foreground, while the “V” can be seen within the white space. Additionally, the rounded corners of the logo are welcoming to non-tech users, while also appealing to the growing tech demographic. This logo mark is strong on its own and will be easily identifiable when scaled.